Case Study:

Redwood

Turning an Inclusive Flatmate Finder into a Community Events Platform, in Just 18 Days

Overview

Redwood is a UK-based platform designed for the LGBTQIA+ community, helping people find flatmates in a safe, inclusive environment, without fear of judgment or discrimination; often described as SpareRoom meets Bumble BFF, with safety, identity and community at its heart.

With early traction on its core offering, Redwood saw an opportunity to grow: what if users could also find local LGBTQIA+ gatherings via the app? That meant building a geolocation-based discovery engine that could pull in relevant events based on where users were and what they were into.

Software for events is disparate and often messy - and it was an entirely new market for Redwood which they were coming into cold.

  • Expanding into a new use case: Redwood wanted to go beyond flatmates and offer an event discovery experience, directly embedded in its app.
  • No in-house dev team: The client had a strong commercial and UX vision but lacked the internal technical capacity to bring it to life.
  • Fragmented event data: LGBTQ+ event listings were scattered across platforms inconsistent APIs, broken docs, and missing metadata.
  • Speed to demo: Redwood needed a working proof of concept to show investors and partners in under three weeks.

What Daedalus did

Turned complex APIs into a smooth, real-time event discovery experience—tailored, intuitive, and ready to scale.

  • Built a Two-Phase Prototype:

    • Phase 1: Integrated event platform’s API into a custom-built UI.
    • Phase 2: Layered in unique, personalised filtering capabilities, rendering real-time updates.
  • Got Hands-On with Messy APIs:

    • Navigated deprecated endpoints and sparse documentation to pull relevant event data.
    • Worked directly with event platform’s developers to access early-stage tagging systems.
    • Evaluated (and hacked around) multiple other API providers to explore expanded offerings.
  • Delivered Fully Documented Code:

    • Simple but functional frontend.
    • Full README and developer notes for handover.
    • Lightweight UI, clear architecture, and minimal setup requirements.

How we did it

01

Started with learning, not coding: Researched platforms, tested APIs, explored edge cases and workarounds.

02

Moved fast, broke nothing: Shipped a working MVP in 18 days.

03

Collaborated closely: Worked hand-in-hand with the founder andthird-party providers.

04

Made the broad brief real: Translated a loosely defined vision into a tangible, testable product, without the client needing to write a 20-page spec.

05

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A location-enabled LGBTQ+ events finder, live in under three weeks

What this achieved

01

A live working prototype: Used by the Redwood team to pitch new investment and partnerships.

02

A new product category unlocked: Expanded Redwood from flatmate finder to broader community connector.

03

De-risked future roadmap:  Proved that event discovery was not only possible but performant and extensible.

04

Built the right thing, fast: Instead of endless specs, we worked iteratively with real users, real data and real code.

05

Provided full dev autonomy: Documentation and clean code gave Redwood the freedom to evolve and integrate at their own pace

06